SINGER - Sony Partnership Launches Sony Xperia Z2

SINGER Sri Lanka PLC. the country’s number one brand and number one Smartphone marketer was appointed as the exclusive distributor for with Sony Mobile Communications (“Sony Mobile”), a subsidiary of Sony Corporation, at a gala launch ceremony held at The Kingsbury Colombo. The significant partnership, took place under the patronage of M. Razali Ya'acub - Chief Representative - Sony South East Asia Sri Lanka Representative Office and Asoka Pieris - CEO SINGER Sri Lanka PLC.

The event saw the introduction of Xperia™ Z2 LTE, Sony's new premium flagship waterproof smartphone with best ever display, 4K recording and Digital Noise Cancelling technology to the local market.

The Xperia™ Z2 LTE,  is Sony’s best ever premium waterproof smartphone combining its best display, sound, camera and camcorder experience as well as an exclusive entertainment offer and a growing ecosystem of companion products. Xperia Z2 features Sony’s proven camera technologies to deliver the unbeatable combination of the world’s best mobile camera and our most advanced camcorder ever in and 8.2 mm slim smartphone. With a megapixel count of 20.7 and a sensor that’s 30% larger than the standard smartphone, the Xperia Z2 Android phone is on a par with Sony's compact digital cameras. The results are super crisp and super sharp images. With the Xperia Z2 you can record in world class 4K video, allowing one to relive that special moment in amazing, ultra-high definition.

M. Razali Ya'acub - Sri Lanka Office Chief Representative Sony said, "Today we initiate a paradigm shift to our distributor network with the appointment of Singer Sri Lanka, as the authorized exclusive distributor for Sony Mobiles".

Speaking further, Asoka Pieris, Group CEO SINGER Sri Lanka PLC. added that, "As the market leader for smartphones in Sri Lanka, SINGER has identified that Sony Mobiles is a global innovator and introduces cutting edge mobile phone technology for both the consumer and corporate markets".

The Xperia™ Z2 is priced at LKR 105,999 whilst other available products include Xperia™ M2 LTE - LKR 39.999, Xperia™ E1 LKR 17,999 and the Xperia™ Z2 Tablet LTE is LKR 109,999. All Sony Mobiles and Smartphones will be available through the country’s largest retail network SINGER, including, SINGER Mega, SINGER Plus and SISIL World stores, comprising of over 400 retail outlets and SINGER's digital media channel that serves 1200 mobile phone dealer outlets across the country.

Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone and tablet portfolio, as well as innovative SmartWear products, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences.



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